Barnardo's : Turning Children's Lives Around

Frank Budgen brings an outdoor ad to life.

Published On
Dec 14, 2009
Turning Children's Lives Around

Editor's Pick

BBH London, as part of its ongoing campaign for youth charity Barnardo's, enlisted Frank Budgen to direct an interactive bus shelter poster on London's Tottenham Court Road. The poster features a girl seen in the Barnardo's Turn Around spot directed by Chris Palmer, but she shifts to show a subtle smile when a coin is dropped into an accompanying donation tin, as seen in this demo video.