Droga5 New Zealand has launched a new campaign on YouTube that chronicles the adventures (or not) of a 24-year old gamer called StatiC. The campaign, which is for gaming headset brand Turtle Beach, follows the gamer on a mission in Iraq. The campaign aims to give the gamer, one of the many who spend hours immersed in war zones or battle scenes, a taste of a real war zone.
The videos will be released one by one on YouTube. Already commenters are debating the ethical and moral issues around using the experiences of soldiers and war veterans to sell headsets.
Campaign Update: Soon after its launch, Turtle Beach pulled its name from the project, saying the distributor Fiveight had originated the idea. The Turtle Beach YouTube Channel was taken down and the campaign finished elsewhere on YouTube.
Update: We highly recommend you watch the project in its entirety. Trust us. You want to.