The Tuskegee Airmen sport a new, modern visual identity for Veteran's Day

Campaign from TBWA\Chiat\Day New York includes an updated logo, social posts and school curricula

Published On
Nov 11, 2020

Editor's Pick

On this Veteran’s Day, the famed Tuskegee Airmen—the first African American pilots in the U.S. military—have a new visual identity. The rebrand by TBWA\Chiat\Day New York’s Design By Disruption includes a logo update, a new typeface and a customized red color, a nod to the Airmen’s “Red Tails” nickname.

The new logo reorients the WWII era planes flown by the pilots to face the viewer, much as the Airmen fascism overseas and racism in their own military and at home after they returned from the front.

Tiskegee Airmen logo

“It's important for all Americans to know they paved the way,” said Doug Melville, chief diversity officer at TBWA North America, in a statement. “Before Jackie Robison, MLK and Rosa Parks—the Airmen used a system meant to suppress them to rise above and diffuse it, through their performance and excellence.”

A social campaign for Lucasfilm, the studio behind the 2012 film “Red Tails,” promotes the hashtag #FlyLikeThem, which uses quotes from Airmen and facts about them in online posts and includes educational guides for middle and high school students. The film will be available on Lucasfilm’s site for free during the month of November, and the studio is offering permanent, free access to the documentary “Double Victory: The Tuskegee Airmen at War.”

Credits

Date
Nov 12, 2020
Client :
Tuskegee Airmen
Agency :
TBWA/Chiat/Day-New York
Chief Creative Officer :
Chris Beresford-Hill
Executive Creative Director :
Ricard Valero
Art Director :
Jennifer Orr
Associate Copywriter :
Amanda Winch
Associate Art Director :
Penelope Vasquez
Copywriter :
Taylor Reeves
YoungBlood Creative Junior Art Director Resident :
Mike Gains
Chief Diversity Officer :
Doug Melville
Head of Design :
Robyn Makinson
Senior Designer :
Alex Lumain
Senior Designer :
Gina Pido
Designer :
Alex Flores
Design Operations Manager :
Simone Metzger
Web Developer :
Travis Robie
Senior Creative Manager :
Kait Sutherland
Executive Producer :
Jen Vladimirsky
Associated Integrated Producer :
Natalie Zeller
Senior Strategist :
Kayla Sredni
Strategist :
Carlin Dixon
Project Manager :
Rick Ash
Project Manager :
Rashida Peters
Business Director :
Parker Collins
Global Head of Communications :
Anaka Kobzev
Global Communications Coordinator :
Sydney Bugg
Communications Manager :
Asheden Hill
CEO :
Rob Schwartz
President :
Nancy Reyes
Chief Strategy Officer :
James Sowden
Digital Production :
Amigdala.ch
Digital Production :
Mattia Bloise
Digital Production :
Samuele Franzini

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