Families will appreciate this new spot in Charter's ongoing comedic campaign, in which the cable brand tells you how to deal with internet-hungry tweens who take over your house at a sleepover and use up all your bandwidth. Thanks to the power of Charter's Spectrum broadband, the frazzled parents have enough bandwidth left over to save their Saturday night.
Another spot, promoting the Spectrum landline service, features a man who's just had a disturbing call from his parents when his mobile runs out of battery. Thankfully, a call on the landline sorts out the miscommunication.
Saatchi & Saatchi New York created the ads, and they were directed by O Positive's Brian Billow.