Honda follows in Old Spice's tracks with a second "Live Vine Day," where the brand will respond to tweets using #HondaLove with live Vine videos. The brand even made this special Vine as a nod to Creativity's own "Top 5," featuring what look like hilarious outtakes from the Vine production.
In July, the brand's first "Live Vine Day," which responded to #wantnewcar mentions, received 100 million impressions and 10,000 #wantnewcar mentions. The two campaigns promote Honda's Summer Clearance Sales Events.
"Love" has been part of Honda's marketing strategy for a while now, with the brand pulling off cute moves to show its fondness for its fans, such as the time it surprised an indie band with a concert of a lifetime.