RPA's #HondaLove Campaign Creates Personalized Vines

Brand Responds in Real-Time to Tweets Using Hashtag

Published On
Aug 08, 2013

Editor's Pick

Honda follows in Old Spice's tracks with a second "Live Vine Day," where the brand will respond to tweets using #HondaLove with live Vine videos. The brand even made this special Vine as a nod to Creativity's own "Top 5," featuring what look like hilarious outtakes from the Vine production.

In July, the brand's first "Live Vine Day," which responded to #wantnewcar mentions, received 100 million impressions and 10,000 #wantnewcar mentions. The two campaigns promote Honda's Summer Clearance Sales Events.

"Love" has been part of Honda's marketing strategy for a while now, with the brand pulling off cute moves to show its fondness for its fans, such as the time it surprised an indie band with a concert of a lifetime.

Credits

Date
Aug 08, 2013
Brand :
Honda
Client :
Honda
Agency :
RPA
Executive Vice President/Chief Creative Offier :
Joe Baratelli
Senior Vice President/Executive Creative Director :
Jason Sperling
Senior Vice President/Executive Producer :
Gary Paticoff
Vice President/Creative Director :
Chuck Blackwell
Creative Director/ Copywriter :
Ken Pappanduros
Art Director :
Ariel Shukert
Copywriter :
Jen Winston
Senior Producer :
Fran Wall
Production Coordinator :
Grace Wang
Production Company :
Recommended Media
Director :
Chris Woods
Founder/Chief Executive Offier :
Stephen Dickstein
Partner/Executive Producer :
Philip Detchmendy
Partner/Executive Producer :
Jeff Rohrer
Producer :
Darrin Ball
Editing Company :
The Reel Thing, Inc.
Editor :
Lance Pereira
Editor :
Val Thrasher
Flame Artist :
Moody Glasgow
Executive Producer :
Doug Kleckner
Telecine :
The Mill
Colorist :
Adam Scott
Audio Post :
Lime Studios
Mixer :
Dave Wagg
Music :
Wojahn Brothers

Need a credit fix? Contact the Creativity Editors

Project Type