Special K : Tweet Shop

Kellogg's cereal brand Special K is setting up a pop-up shop in London where consumers use tweets, rather than pounds and pence, as currency. Visitors to the store in Soho will receive a packet of Special K Cracker Crisps in exchange for tweeting about the new savoury snack using the hashtag #tweetshop. The Tweet Shop, will be open from today until to Friday 28th September staffed by helpers in Special K's trademark red dresses, marks Kellogg's first every retail space. Experiential and events agency Slice was responsible for the idea.