Guinness Tells the Heartwarming Story of Twin Olympian Sisters
BBDO Spot Will Be Pulled Before Olympic Blackout Period
Jan 28, 2014
Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.
The spot features biathlete Tracy Barnes, who recently ceded her place on the U.S. Olympic Team to her twin sister, Lanny, after Lanny was too ill to compete in some of the qualifying races.
But the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year's ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org. Read more in behind the work.