Guinness Tells the Heartwarming Story of Twin Olympian Sisters

BBDO Spot Will Be Pulled Before Olympic Blackout Period

Published On
Jan 28, 2014

Editor's Pick

Guinness today released a new ad featuring the heartwarming story of an athlete who gave up her spot in the Olympics to her sister. But viewers will have to watch the ad quickly before it disappears on Thursday morning.

The spot features biathlete Tracy Barnes, who recently ceded her place on the U.S. Olympic Team to her twin sister, Lanny, after Lanny was too ill to compete in some of the qualifying races.

But the ad must be pulled soon to comply with U.S. Olympic Committee rules that generally prohibit marketers who are not official sponsors from featuring Olympic competitors, according to Guinness. This year's ad blackout runs from Jan. 30 to Feb. 26, according to rules posted on TeamUSA.org. Read more in behind the work.

Credits

Date
Jan 28, 2014
Brand:
Guinness
Client:
Guinness
Agency:
BBDO-New York
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Tom Darbyshire
Associate Creative Director:
Jon Yasgur
Associate Creative Director, Art Director:
Jim Cancelliere
Director, Integrated Production:
Dave Rolfe
Producer:
Whitney Collinse
Editing and Animation:
My Active Driveway
Creative Director:
Steve Choo
Music:
Andrew Knox Music

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Project Type