Liberty Mutual : Twists & Turns

Hill Holliday Emphasizes that the Insurer Can Help You Recover from Setbacks

Published On
Feb 06, 2014

Editor's Pick

Hill Holliday and Liberty Mutual team up for the Olympics with spots that emphasize the failures that come before comebacks. The campaign highlight comeback stories, from Kerry Strug's 1996 vault landing that led to a Gold medal, to the story of an American family building their lives after facing a tornado. The ads will air throughout the Sochi 2014 Olympic Winter Games, and also during the Paralympic Games, in March.

The idea is to show that the insurer also can help you recover from setbacks.