Left Twix or Right Twix? America Will Decide

Vote for Your Favorite on Social Media

Published On
Mar 10, 2016

Editor's Pick

America might be gearing up for an important vote this Fall but before that, they'll get a chance to decide whether they prefer left or right. Twix, that is.

The Mars-owned candy bar is buildilng on its ongoing Left vs Right campaign by asking people to decide on their favorite. The campaign, by BBDO New York, includes a (ridiculously biased) nationwide taste test. Twix fans can vote for their favorite side by using the hashtag #LeftTWIX or #RightTWIX on Instagram and Twitter. There will also be live taste tests over the next few months at music festivals and events throughout the country, kicking off during Music Week at SXSW next week. Meanwhile, the brand is promoting the contest with a series of online videos, showing tastings for left and right that make Donald Trump's electioneering tactics look positively saintly.

The taste test will come to an end in September when one side or the other is crowned the best Twix in America -- while the losing side is "booted out of the pack."

Credits

Date
Mar 10, 2016
Brand:
Twix
Client:
Twix
Agency:
BBDO
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director/Production:
Gianfranco Arena
Executive Creative Director/Production:
Peter Kain
Creative Director:
Peter Alsante
Creative Director:
Andre Massis
Group Executive Producer:
Amy Wertheimer
Senior Producer:
Darbi Fretwell
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Lisa Piliguian
Account Director:
Ashley Gill
Account Manager:
Lindsey Burleson
Senior Planner:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Production Company:
Honor Society
Director:
Dan Powell
Executive Producer:
Megan Kelly
Line Producer:
Robert Smyth
Editorial:
MackCut
Producer:
Sabina-Elease Utley
Editor:
Mike Rizzo
Assistant Editor:
Zoe Newman
Mix:
Heard City
Color:
CO3
Colorist:
Tim Masick

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