Twix : Merger

An impossible suggestion.

Published On
Feb 08, 2013

Editor's Pick

This Sunday during CBS' Grammy broadcast, Twix will continue the saga of the dueling candy factories. In case you don't recall, the candy bar's origins were revealed in last year's "Ideologies" spot, out of BBDO, New York. It told the story of two brothers Seamus and Earl, who had invented the treat, but went their separate ways over irreconcilable differences. The result, two different companies, each manufacturing one of the two Twix bars that come in the single package.

MJZ's Craig Gillespie returns to direct the next episode in which we visit the factories years later and a fresh-faced middle manager suggests to one of the company heads a radical idea.

Credits

Date
Feb 08, 2013
Brand:
Twix
Client:
Twix
Agency:
BBDO-New York
Director:
Craig Gillespie
Production Company:
MJZ
Chief Creative Officer:
David Lubars
Senior Creative Director:
Peter Kain
Senior Creative Director:
Gianfranco Arena
Creative Director/Writer:
Chris Beresford-Hill
Creative Director, Art Director:
James Clunie
Executive Producer:
Anthony Curti
Music Producer:
Melissa Chester
Production Company:
MJZ
Director:
Craig Gillespie
President:
David Zander
Executive Producer:
Emma Wilcockson
Director, Photography:
Gyula Pados
Line Producer:
Line Postmer
Editorial Company:
Mackenzie Cutler
Editor:
Ian MacKenzie
Assistant Editor:
Nick Divers
Post Executive Producer:
Tatiana Vasquez
Visual Effects:
Eight VFX
Creative Director:
Jean-Marc Demmer
Executive Producer:
Baptiste Andrieux
Executive Producer:
Shira Boardman
Lead Compositor:
Andy Davis
Senior Compositor:
Mathieu Caulet
CG Supervisor:
Fred Hopp
CG Artist:
Matthais Jourde
Producer:
Donna Langston
Music:
Human
Producer:
James Wells
Executive Producer:
Marc Altshuler
Sound Design:
Mackenzie Cutler
Sound Designer:
Sam Shaffer
Telecine:
CO3
Colorist:
Stefan Sonnenfeld
Mix:
Sound Lounge
Final Mix:
Tommy Jucarone at Sound Lounge
Production Designer:
Brock Houghton

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Project Type