Target : Two-Day Sale
/>Starting at 10:00 am on November 21, David Blaine will once again attempt to wriggle his way out of an impossible-to-escape confinementbut this time, it's for a worthy cause. Target and BBDO/N.Y. are organizing the stunt,
Published On
Nov 20, 2006

Editor's Pick
/>Starting at 10:00 am on November 21, David Blaine will once again attempt to wriggle his way out of an impossible-to-escape confinementbut this time, it's for a worthy cause. Target and BBDO/N.Y. are organizing the stunt, in which the magician/performer is strapped to a spinning three-ringed gyroscope 40 feet above Times Square in New York City, to benefit The Salvation Army and 100 needy children and families. If Blaine can bust loose in time for Target's 2-Day Thanksgiving Sale starting on November 24websurfers can check a countdown clock, download a widget and watch webcam footage of the escape-in-progress at an Atmosphere BBDO-designed sitethe kids get a holiday shopping spree at Target.
Credits
- Date
- Nov 20, 2006
- Chief Creative Officer :
- Andreas Combuechen
- Senior Creative Director :
- Arturo Aranda
- Associate Creative Director :
- Ron Lent
- Associate Creative Director :
- Eitan Chitayat
- Designer :
- Rob Seale
- Creative Director :
- Ken Kraemer
- Associate Director, Production :
- Mike Janensch
- Producer :
- Michele Melson
- Web Technology Chief Engineer :
- Marc Macaluso
- Production Artist :
- Luke Mathews
- Agency :
- BBDO-New York
- Interactive Agency :
- Atmosphere BBDO-New York
- Client :
- Target
- Brand :
- Target
Need a credit fix? Contact the Creativity Editors
Project Type