Tarantino and Miyazaki Inspired This Blood-Spattered Music Video by a W&K Creative

An Original Take on a Breakup Song

Published On
Oct 06, 2016

Editor's Pick

Wieden & Kennedy London has made a haunting, and somewhat gorey, music video for Texas-based Khruangbin (who are influenced by 60's Thai funk) thanks to a personal connection. Not only did Scott Dungate, creative director at the agency, direct the film, Laura Lee, a former W&K London employee is the bassist in the band, which played at Glastonbury this year and is currently touring the U.S.

After successfully raising funding on Kickstarter and with the help of Somesuch, the Mill, Trim and Factory, the band made the video with Dungate's creative vision for the song. The film references the styles of Tarantino and Miyazaki, featuring a blood-spattered woman archer bound by a thread to an ex-lover who is pierced full of arrows. They have a final, balletic dance before she is finally able to break free.

Dungate said in a statement: "I've always found the music of Khruangbin very cinematic, as if lifted from a film score. Working with the band, I really enjoyed working out a visual narrative to fit the highs and lows of the song. It's a beautiful song but it's also more complex than that. I wanted a story that also acknowledged the track's moments of haunting and melancholy. That's how we came up with this idea of a break-up, moving on and one last dance."

Credits

Date
Oct 06, 2016
Brand :
Khruangbin
Client :
Khruangbin
Agency :
Wieden & Kennedy-London
Executive Producer :
Danielle Stewart
Art Director :
Cal Al-Jorani
Titles :
Cal Al-Jorani
Motion Graphics :
Jon Harris
Behind the Scenes Photographer :
Ben Hutton
PR :
Madoka Shimotsunuki
Music :
Khruangbin
Writer/Director :
Scott Dungate
Additional Credits :
Chihiro Kawasaki
Additional Credits :
Hugo Luck
Executive Producer :
Paul Glancy
Production Company :
Somesuch
Executive Producer :
Tim Nash
Executive Producer :
Sally Campbell
Head of Music Video :
Hannah Turnbull-Walter
Head of Content :
Sarah Pearson
Producer :
Tom Gardner
Director, Photography :
Jackson Hunt
Production Designer :
Sam Tidman
Choreographer :
Alexandra Green
Costume Designer :
Gleb Ignatov
Casting Director :
Leanne Flinn
Production Manager :
Elly Camisa
Gaffer :
Phil Penfold
Hair and Make Up :
Gabby Winwood
Location Manager :
Thomas Gale
Social Strategist :
Rob Meldrum
Images :
Dan Smith
Storyboard Illustrator :
Hiro Enoki
PR :
Heidi Atwal
PR :
Lucy Murray Wills
Editing House :
Trim Editing
Editor :
Paul Hardcastle
Editor's Assist :
Ed Hanbury
Post Production Company :
The Mill
Shoot Supervisor :
Gareth Brannan
Shoot Supervisor :
Liz Mitchell
Shoot Supervisor :
Sal Wilson
2D Lead Artist :
Gareth Brannan
2D Lead Artist :
Sal Wilson
2D Lead Artist :
Warren Gebhardt
2D Artist :
Jeanette Eiternes
3D Artist :
Nico Domerego
3D Artist :
Vicky McIntyre
3D Artist :
Pavel Mamichev
Matte Painting :
Aurelien Ronceray
Colorist :
James Bamford
Producer :
George Reid
Supervising Sound Editor :
Anthony Moore
Sound Designer :
Jon Clarke
Sound Mixer :
Jon Clarke
Sound Mixer :
Anthony Moore
Producer :
Lou Allen

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