Tarantino and Miyazaki Inspired This Blood-Spattered Music Video by a W&K Creative
An Original Take on a Breakup Song
Editor's Pick
Wieden & Kennedy London has made a haunting, and somewhat gorey, music video for Texas-based Khruangbin (who are influenced by 60's Thai funk) thanks to a personal connection. Not only did Scott Dungate, creative director at the agency, direct the film, Laura Lee, a former W&K London employee is the bassist in the band, which played at Glastonbury this year and is currently touring the U.S.
After successfully raising funding on Kickstarter and with the help of Somesuch, the Mill, Trim and Factory, the band made the video with Dungate's creative vision for the song. The film references the styles of Tarantino and Miyazaki, featuring a blood-spattered woman archer bound by a thread to an ex-lover who is pierced full of arrows. They have a final, balletic dance before she is finally able to break free.
Dungate said in a statement: "I've always found the music of Khruangbin very cinematic, as if lifted from a film score. Working with the band, I really enjoyed working out a visual narrative to fit the highs and lows of the song. It's a beautiful song but it's also more complex than that. I wanted a story that also acknowledged the track's moments of haunting and melancholy. That's how we came up with this idea of a break-up, moving on and one last dance."
Credits
- Date
- Oct 06, 2016
- Brand :
- Khruangbin
- Client :
- Khruangbin
- Agency :
- Wieden & Kennedy-London
- Executive Producer :
- Danielle Stewart
- Art Director :
- Cal Al-Jorani
- Titles :
- Cal Al-Jorani
- Motion Graphics :
- Jon Harris
- Behind the Scenes Photographer :
- Ben Hutton
- PR :
- Madoka Shimotsunuki
- Music :
- Khruangbin
- Writer/Director :
- Scott Dungate
- Additional Credits :
- Chihiro Kawasaki
- Additional Credits :
- Hugo Luck
- Executive Producer :
- Paul Glancy
- Production Company :
- Somesuch
- Executive Producer :
- Tim Nash
- Executive Producer :
- Sally Campbell
- Head of Music Video :
- Hannah Turnbull-Walter
- Head of Content :
- Sarah Pearson
- Producer :
- Tom Gardner
- Director, Photography :
- Jackson Hunt
- Production Designer :
- Sam Tidman
- Choreographer :
- Alexandra Green
- Costume Designer :
- Gleb Ignatov
- Casting Director :
- Leanne Flinn
- Production Manager :
- Elly Camisa
- Gaffer :
- Phil Penfold
- Hair and Make Up :
- Gabby Winwood
- Location Manager :
- Thomas Gale
- Social Strategist :
- Rob Meldrum
- Images :
- Dan Smith
- Storyboard Illustrator :
- Hiro Enoki
- PR :
- Heidi Atwal
- PR :
- Lucy Murray Wills
- Editing House :
- Trim Editing
- Editor :
- Paul Hardcastle
- Editor's Assist :
- Ed Hanbury
- Post Production Company :
- The Mill
- Shoot Supervisor :
- Gareth Brannan
- Shoot Supervisor :
- Liz Mitchell
- Shoot Supervisor :
- Sal Wilson
- 2D Lead Artist :
- Gareth Brannan
- 2D Lead Artist :
- Sal Wilson
- 2D Lead Artist :
- Warren Gebhardt
- 2D Artist :
- Jeanette Eiternes
- 3D Artist :
- Nico Domerego
- 3D Artist :
- Vicky McIntyre
- 3D Artist :
- Pavel Mamichev
- Matte Painting :
- Aurelien Ronceray
- Colorist :
- James Bamford
- Producer :
- George Reid
- Supervising Sound Editor :
- Anthony Moore
- Sound Designer :
- Jon Clarke
- Sound Mixer :
- Jon Clarke
- Sound Mixer :
- Anthony Moore
- Producer :
- Lou Allen
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