This 'Pride' Font Commemorates Gilbert Baker, Designer of the Rainbow Flag

Gilbert Baker, the creator of the iconic Rainbow Flag, passed away on March 31, 2017. To commemorate the LGBTQ activist and artist, Ogilvy & Mather's design team partnered with NewFest, NYC Pride and Fontself to create a free font, the "Gilbert," inspired by the design language of the Rainbow Flag.

The original font is designed for striking headlines and statements that can live on banners for rallies and protests but is now being extended with further weights and styles. It's currently available in two versions, and can be downloaded from the project website, where you can also find free posters that can be printed for rallies, protests and Pride events.