UBS : Stephen Wiltshire

They will not rest.

Published On
Jul 22, 2011

Editor's Pick

Publicis and Swiss bank UBS have teamed up with British artist Stephen Wiltshire for a campaign called "We Will Not Rest." As part of the campaign, Wiltshire, who is well known for his ability to draw panoramic landscapes, draws New York City entirely from memory. This spot, out of Publicis' New York arm, is a "making of" video, full of shots of Wiltshire walking around New York, sketching and drawing. Wiltshire, who has been diagnosed with autism, speaks in the background along with his sister who recounts his childhood and speaks about his abilities.

Wiltshire's drawing, which resulted in a 250-foot billboard, is now placed at a terminal at John F. Kennedy airport in New York to advertise UBS.

Credits

Date
Jul 22, 2011
Brand:
UBS
Client:
UBS
Agency:
Publicis-New York
Director:
Noah David Smith
Director, Photography:
Noah David Smith
Production Company:
Humble
Executive Producer:
Eric Berkowitz
Executive Producer:
Persis Koch
Editor:
Megan Brennan
Creative Director:
Jay Williams
Associate Creative Director, Copywriter:
Jason Savage
Art Director:
Hajime Ando
Producer:
Tim Bierbaum

Need a credit fix? Contact the Creativity Editors

Project Type