UCLA's Royce Hall Gets a Projection Mapping Makeover for 100th Anniversary

Mirada Celebrates University's Upcoming Centennial witih Dramatic 10-minute Film

Published On
May 21, 2014

Editor's Pick

Mirada, the L.A.-based production company founded by filmmaker Guillermo Del Toro, cinematographer Guillermo Navarro, and Motion Theory co-founders Javier Jimenez and director Mathew Cullen, created this dramatic 10-minute 5K projection mapping piece that recently appeared on the facade of iconic UCLA building Royce Hall. The effort helps to kick off the university's upcoming Centennial celebration and its associated "Let There Be" fundraising campaign.

Featuring the voiceover of actor John Lithgow, the film was directed by Jesus de Francisco and intersperses stock and original footage to celebrate the university's achievements and standout alumni- among them, former L.A mayor Tom Bradley and famous athletes including Kareem Abdul-Jabbar and Jackie Robinson.

The effort was a passion project for the Mirada team. Co-founder Javier Jimenez is also a UCLA alum and the company has been involved in mentorship programs with the school's students over the years.

Credits

Date
May 21, 2014
Brand:
UCLA
Client:
UCLA
Director:
Jesus de Francisco
Production Company:
Mirada

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Project Type