Ford Challenges Soccer Lovers to Lift the UEFA Champions Cup
Wunderman Portugal's Stunt is Like the Sword in the Stone, for Sports Fans
Published On
Sep 03, 2013
Editor's Pick
The UEFA Champions League Final is coming to Lisbon in 2014, and Ford is the official sponsor for the event. To drum up some excitement, the brand teamed with Wunderman Lisbon and placed a cup in the middle of town, challenging people to try and lift it, in a soccer-themed extension of Excalibur -- except in this case, the one who lifted it would be crowned a champion. However, there was a little electromagnetic twist.
Credits
- Date
- Sep 03, 2013
- Brand :
- Ford Portugal
- Client :
- Ford Portugal
- Agency :
- Wunderman Portugal
- Creative Supervisor :
- Luis Coelho
- Art Director :
- Andreia Constantino
- Art Director :
- Paulo Ramalho
- Copywriter :
- Luis Coelho
- Copywriter :
- Bob Ferraz
- Production Director :
- Miguel Figueiredo
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Project Type