Crocs : Ugly Can be Beautiful

TDA Advertising & Design takes a bit of the old DDB Beetle embrace-your-strangeness strategy and puts it to work for footwear. We don't recall ever seeing a pair of Crocs anywhere, but they don't look particularly awful in these ads or on the Cro

Published On
Sep 15, 2005

Editor's Pick

TDA Advertising & Design takes a bit of the old DDB Beetle embrace-your-strangeness strategy and puts it to work for footwear. We don't recall ever seeing a pair of Crocs anywhere, but they don't look particularly awful in these ads or on the Crocs website. Pretty cool, actually. Are they really so ugly? Where'd such an idea come from? Real people in the real world, acoording to TDA's Jonathan Schoenberg. "While test-wearing the product, people would frequently say to me, " 'Those are so ugly. Where can I find them?' Crocs are big and clunky, like clown shoes. Ugly is in the eye of the beholder, and I can assure you that while you and I don

Credits

Date
Sep 16, 2005
Client:
Crocs
Art Director:
Alex Rice
Copywriter:
Jonathan Schoenberg
Agency:
TDA Boulder
Brand:
Crocs

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Project Type