This nicely animated online spot from adam&eve/DDB illustrates how Google is hoping to change the world through technology with its Impact Challenge program. Google asked UK-based charities how they would change the world through innovative technology. The 10 finalists, announced this weekend, will receive a Â£200,000 ($340,000) grant as well as mentorship and training from both Google and Nesta. The film, which illustrates the ideas of some of the finalists, was directed by Noah Harris at Blink Ink.
The public now has the chance to vote for which four projects should receive the full Â£500,000 funding and support. The grand final will take place at Google's London headquarters on Thursday 31st July