The UK National Lottery holiday ad has all the Christmas feels

Adam&Eve/DDB's film for operator Camelot is like a mini movie

Published On
Nov 21, 2022

Editor's Pick

The U.K.'s National Lottery has gone all out for Christmas this year with a romantic ad that's more like a mini holiday movie. 

"Christmas Love Story," created by Adam&Eve/DDB helmed by Oscar-winning director Tom Hooper, is a three and a half minute epic (with the full length version airing in cinemas and cutdowns on TV) about a couple who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. Of course, as you might predict, the ticket happens to be a winner, and there's then a will they/won't they romantic drama as the girl tries to find the boy, his phone number being smudged on the ticket. 

The ad, which is set to a new arrangement of George Michael’s "Faith," performed by artist Sleeping At Last, is suitably romantic, and has all the Christmas feels (one feels it could have been a Richard Curtis comedy in a longer form.)

“At a time when the nation needs some magic in the air, we wanted to create a larger than life story about the lottery and true love – two games of chance that make the perfect subject for a Christmas romantic comedy,” said Ben Tollett, group executive creative director, Adam&Eve/DDB, in a statement.

In addition to TV and digital outdoor the campaign will run across social, radio, outdoor, retail, press.

Credits

Date
Nov 21, 2022
Client :
National Lottery
Agency :
adam&eveDDB
Client :
Camelot
Executive Director :
Matt Ridsdale
Head of Marketing Communications :
Anna McInally
Marketing Manager :
Sophie Morgan
Brand Manager :
Lauren Pinkus
Brand Manager :
Jayna Bacchus
Assistant Brand Manager :
Lucie Pelaez
Campaign Planning Manager :
Natalie Littlechild
Group Executive Creative Director :
Ben Tollett
Chief Creative Officer :
Richard Brim
Creative :
Forrest Clancy
Creative :
Jay Parekh
Agency Producer :
Nikki Cramphorn
Agency Producer :
Tristan Baker
CEO :
Tammy Einav
Managing Partner :
Sam LeCoeur
Business Director :
Fay Taylor
Account Director :
Tejen Shah
Account Manager :
Zahra Ahmed
Global Planning Partner :
Heather Alderson
Planning Director :
Stuart Williams
Planning Director :
Róisín Mulroney
Senior Project Manager :
Amy Waldman
Project Manager :
Caitlin Fletcher
Designer :
Scott Silvey
Agency Legal Counsel :
Tom Campbell
Media Agency :
Dentsu
Media Planner :
Niall McEvoy
Media Planner :
Dominic Sadler
Media Planner :
Sarah Francis
Production Company :
Smuggler
Director :
Tom Hooper
Executive Producer :
Fergus Brown
Producer :
Nick Sutherland-Dodd
Cinematographer :
Steve Annis
Casting :
Dan Hubbard Casting
Casting :
Beast Casting
Editing Company :
The Whitehouse
Editor :
Russell Icke
Editor Asst :
Steven Waltham
Post Production :
Framestore
Post Producer :
Alexia Paterson
VFX Supervisor :
Pedro Sabrosa
2D Supervisor :
Ben Taylor
Colorist :
Simon Bourne
Music Written/Composed By :
George Michael
Arranged & Performed By :
Sleeping at Last
Additional Orchestration :
Chris White
Produced & Supervised By :
Sian Rogers
Label :
Music Alternatives
Publisher :
Warner/Chappell
Audio Post Production :
Sam Ashwell

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Project Type