The U.K.'s National Lottery has gone all out for Christmas this year with a romantic ad that's more like a mini holiday movie.
"Christmas Love Story," created by Adam&Eve/DDB helmed by Oscar-winning director Tom Hooper, is a three and a half minute epic (with the full length version airing in cinemas and cutdowns on TV) about a couple who meet on a train and hastily exchange a phone number on the back of a National Lottery ticket. Of course, as you might predict, the ticket happens to be a winner, and there's then a will they/won't they romantic drama as the girl tries to find the boy, his phone number being smudged on the ticket.
The ad, which is set to a new arrangement of George Michael’s "Faith," performed by artist Sleeping At Last, is suitably romantic, and has all the Christmas feels (one feels it could have been a Richard Curtis comedy in a longer form.)
“At a time when the nation needs some magic in the air, we wanted to create a larger than life story about the lottery and true love – two games of chance that make the perfect subject for a Christmas romantic comedy,” said Ben Tollett, group executive creative director, Adam&Eve/DDB, in a statement.
In addition to TV and digital outdoor the campaign will run across social, radio, outdoor, retail, press.