The Lotus Light Charity Society : Umbrella Bags
A small reminder.
Published On
Aug 10, 2010
Editor's Pick
Citizens of Hong Kong were reminded that water in Northwest China isn't as abundant as it is in their parts by some umbrella bags, produced out of Grey HK for The Lotus Light Charity Society. At the base of each bag was a picture of a bucket, cup or bowl, which filled up with the rainwater of the umbrellas placed inside. The bags conveyed the message that Northwest Chinese get their limited amounts of drinking H20 primarily from rainwater, inspiring users to make donations to Lotus Light.
Credits
- Date
- Aug 11, 2010
- Brand :
- The Lotus Light Charity Society
- Client :
- The Lotus Light Charity Society
- Agency :
- Grey-Hong Kong
- Agency :
- Grey-Hong Kong
- Executive Creative Director :
- Keith Ho
- Creative Director :
- Ray Lam
- Creative Director :
- Keith Lo
- Copywriter :
- Joshua Wong
- Copywriter :
- Keith Lo
- Copywriter :
- Tony Chan
- Art Director :
- Keith Ho
- Art Director :
- Ciff Luk
- Art Director :
- Ray Lam
- Agency Producer :
- John Lo
- Agency Producer :
- Wong Ying Ying
- Illustrator :
- Ciff Luk
- Production Manager :
- Ken Yan
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Project Type