Blindness Charity Targets the Sighted With First Facebook Post in Braille

Peru's UNCP Worked With McCann Lima

Published On
Jun 16, 2015

Editor's Pick

In Peru, blindness organization UNCP (Union Nacional de Ciegos del Peru) created what it's claming is the first Facebook post in Braille. The campaign was aimed at non-blind people, and agency McCann Lima created the post based on real Braille dots using Facebook's tagging system. When you move the mouse over the dots, the translation reads: "We don't want you to read like us, we just want your attention".

The work has just won two Facebook Awards in the Peruvian market, a Bronze in the Social Technology category and a Bronze in the Facebook for Good category.

Credits

Date
Jun 16, 2015
Brand:
UNCP
Client:
UNCP
Agency:
McCann - Lima
Chief Creative Director:
Nicols Roman
Chief Creative Director:
Mauricio Fernndez-Maldonado
Copywriter:
Frank Mart
Art Director:
Christian Silva
Integration Digital Director:
Miguel Bulnes
Social Media Executive:
Jhonatan de la Cruz
Social Media Executive:
Mnica Campos
Case Video:
7 Samurai, Animal FX
Audio Producer:
Sonica

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Project Type