Heart & Stroke Foundation : The Undeading

Dead simple.

Published On
Oct 15, 2012

Editor's Pick

Agency59 and director Vincenzo Natalie (of Splice fame) present this clever, timely, and well-shot PSA for the Heart & Stroke Foundation of Ontario.

Playing around with the term undead, the PSA promotes awareness of CPR, and stars Michelle Nolden as a human being running from a horde of zombies. In a wonderful cinematic twist, the zombies show you exactly what to do when someone has a stroke or goes into cardiac arrest -- and how to bring back the "dead" and make them "undead."

Credits

Date
Oct 16, 2012
Brand :
Heart & Stroke Foundation
Client :
Heart & Stroke Foundation
Agency :
Agency59 - Toronto
Chief Creative Officer :
Brian Howlett
Copywriter :
Ketan Manohar
Art Director :
Naeem Walji
Agency Producer :
Maggie Clark
Director :
Vincenzo Natali
Production Company :
Cartilage Inc.
Executive Producer :
William Cranor
Producer :
Matt Kloske
Music :
Cyrille Aufort
Director, Photography :
Jeremy Benning
Editor :
Graham Chishholm
Visual Effects :
Alter Ego
Casting :
Stephanie Goran
Makeup :
Caligari
Production Design :
Erin Parton
Production Manager :
Derrek Modesto

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Project Type