NFC Tech lets subway riders download book chapters from posters

Miami Ad School proposal would promote the New York Public Library

Published On
Mar 11, 2013

Editor's Pick

To promote the New York Public Library, Miami Ad School students Keri Tan, Max Pilwat and Ferdi Rodriguez conceptualized a "virtual bookshelf" that subway passengers could access by swiping their phone against a poster. The idea is that people could scan codes using near-field communication technology, to download 10-page-long samples of new book releases or bestsellers. When they emerge above ground, they will get a reminder that they can finish reading the book by visiting the Library.


Mar 12, 2013
Underground Library
Underground Library
Miami Ad School
Art Director:
Keri Tan
Art Director:
Max Pilwat
Ferdi Rodriguez

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