NFC Tech lets subway riders download book chapters from posters

Miami Ad School proposal would promote the New York Public Library

Published On
Mar 12, 2013

Editor's Pick

To promote the New York Public Library, Miami Ad School students Keri Tan, Max Pilwat and Ferdi Rodriguez conceptualized a "virtual bookshelf" that subway passengers could access by swiping their phone against a poster. The idea is that people could scan codes using near-field communication technology, to download 10-page-long samples of new book releases or bestsellers. When they emerge above ground, they will get a reminder that they can finish reading the book by visiting the Library.

Credits

Date
Mar 12, 2013
Brand:
Underground Library
Client:
Underground Library
Agency:
Miami Ad School
Art Director:
Keri Tan
Art Director:
Max Pilwat
Copywriter:
Ferdi Rodriguez

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Project Type
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