Daffy's : Underground Puzzle (Reveal)
Mystery solved.
Published On
Apr 22, 2010

Editor's Pick
Earlier this year, Johannes Leonardo sent New Yorkers on a hunt in a new campaign for an undisclosed client. The agency created 40 unique posters, placed in subway stations throughout lower Manhattan and Brooklyn. Each poster disclosed one piece of a puzzle, which passersby were encouraged to snap up with their mobile phones, piece together and post on Twitter to #undergroundpuzzle in order to uncover an explicit image that, if shown in its entirety, would surely have mainstream media wielding their censor bars.
The mysterious patron was just revealed on Fashion Pulse Daily to be Daffy's, for whom the agency has performed other unconventional stunts.
Credits
- Date
- Apr 23, 2010
- Agency :
- Johannes Leonardo
- Executive Creative Director :
- Jan Jacobs
- Executive Creative Director :
- Leo Premutico
- Chief Creative Officer :
- Jan Jacobs
- Chief Creative Officer :
- Leo Premutico
- Art Director :
- Ferdinando Verderi
- Designer :
- Ferdinando Verderi
- Art Director :
- Emmie Nostitz
- Designer :
- Emmie Nostitz
- Agency Producer :
- Matthew Mattingly
- Agency Producer :
- Frederique Nahmani
- Photographer :
- Tom Hines
- Post Production :
- Tom Hines
- Production Design :
- Jesse Kaufman
- Stylist :
- Anna Maria
- Brand :
- Daffy's
- Client :
- Daffy's
Need a credit fix? Contact the Creativity Editors
Project Type