Eerie underwater rockers show how drowning kills in silence

Monday (July 25) was the second ever World Drowning Prevention Day, and this week the World Health Organization is calling on the global community to "do just one thing" to prevent drowning as one of the leading global causes of death, particularly among children. Havas Lisbon did its part with a PSA for the Association for the Promotion of Child Safety (APSI) in Portugal, where drowning is the second leading cause of accidental death among children and young people. It graphically illustrates how death by drowning is a silent killer with a simple creative idea: a heavy metal band performing in a swimming pool. We see the rockers playing their instruments and singing under the water, and we can hear their (somewhat muffled) sounds. Then, the camera rises above the surface of the pool, and in eerie contrast we hear nothing except the rustling of the wind and birdsong. According to APSI, child drowning usually occurs in familiar surroundings such as bathtubs, garden ponds, pools, lakes, rivers, the seashore or even in buckets, during very short lapses in supervision. The association wanted to highlight to viewers that they will not hear any noise because children do not make noise while thrashing around in the water, they simply drown in complete silence. The film was directed by Enrique Escamilla from Garage with original music by Fred Ferreira.

Eerie underwater rockers show how drowning kills in silence

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