New Zealand Lotteries : Undies

Push Your Luck.

Published On
Jun 15, 2012

Editor's Pick

Some understated humor from DDB NZ for the Kiwi National Lottery plays off the tagline, 'Push Your Luck,' by showing one pretty audacious young man doing just that -- and finding that it can pay.

Starring comedian Jesse Griffin and directed by The Sweet Shop's Stuart McDonald, there are 21 pieces released online. You can watch Guitar and Undieshere, and head to the Lottery's YouTube page to check out the rest.

Credits

Date
Jun 15, 2012
Brand:
New Zealand Lotteries
Client:
New Zealand Lotteries
Agency:
DDB-New Zealand
Executive Group Director:
Andy Fackrell
Executive Group Director:
Toby Talbot
Creative Director:
Steve Kane
Copywriter/Art Director:
Jonathan McMahon
Copywriter/Art Director:
Lisa Fedyszyn
Designer:
Toby Morris
Executive Producer:
Judy Thompson
Agency Producer:
Jane Mill
Agency Producer:
Rosie Grayson
Agency Producer:
Tania Jeram
Production Company:
The Sweet Shop
Director:
Stuart McDonald
Producer:
Ben Dailey
Executive Producer:
George Mackenzie
Executive Producer:
Fiona King
Director, Photography:
Crighton Bone
Editor:
Peter Sciberras
Editor:
The Butchery
Assistant Editor:
Michael Lutman
Visual Effects Artist:
Eugene Richards
Colorist:
Vincent Taylor
Sound Design:
Craig Conway@ Final Sound
Sound Design:
Jon Cooper@ The Coopers of Franklin Road
Animation:
Tony Leslie@ Waxeye
Animation:
Paul Carter@ Waxeye
Group Business Director:
Angela Watson
Group Business Director:
Aimee McCammom
Creative Planner:
Thinza Mon
Chief Executive:
Wayne Pickup
Media Director:
Nicky Greville
Media Manager:
Abby Ireton
Digital Media Manager:
Mike Harland
Campaign Manager:
Gareth Treacher

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Project Type