Olla Condoms : Unexpected Babies
Birth control via Facebook.
Published On
Nov 27, 2011
Editor's Pick
Here's a birth control strategy for the social media age; create a Facebook profile for your unborn child. That's what Brazilian agency ageisobar did in a campaign for Olla Condoms, to highlight the importance of wearing a condom to young men. The agency sent the target young males a Facebook friend request from a profile of their "baby" with the target's name followed by "Jr". In the profile was a link to the brand's website.
Credits
- Date
- Nov 28, 2011
- Brand :
- Olla Condoms
- Client :
- Olla Condoms
- Agency :
- ageisobar-Sao Paulo
- Creative Director :
- Carlos Domingos
- Art Director :
- Cicero Souza
- Copywriter :
- Ricardo Porto
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Project Type
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