Renault finds a novel way to showcase how it has a car for every life situation in a new global campaign from Publicis Conseil.
In the spot, directed by Martin Werner through production compay Henry, a man is driving along on the imaginary "highway" of his life. Each time he's about to go through a new stage -- for example, acquiring a wife, a children -- he drives through a billboard. In the midst of it all, there are some not necessarily predictable changes (in a modern twist, it's his wife, not him, who has the mid-life crisis and runs off with another woman). Every time his life changes, his car switches to a different Renault model.
The campaign, promoting all 10 of Renault's models including the Scenic, Twingo and Espace, includes TV, digital, OOH, DOOH. It will be aired first in France and then worldwide. On Facebook, a component of the campaign will create personalised videos highlighting users' key life moments.