UNICEF launches #VaccinesWork campaign to encourage parents to vaccinate their children

UNICEF debuts film, illustrated animations and posters to emphasize the life-saving nature of vaccines

Published On
Apr 01, 2019

Description

To urge more parents to vaccinate their children, UNICEF launched a #VaccinesWork digital, social, outdoor and print campaign. Created by ad agency RPA, the campaign, which features a 60-second animated film, “Dangers,” along with illustrated animations for social media posts and posters, was released during World Immunization Week, which runs every year from April 24 to 30. “Dangers” is based on the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. While we can’t prevent all the dangers that kids get themselves into, vaccination can help prevent the dangers that get into our kids.

 

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Credits

Date
Apr 01, 2019
Agency:
RPA
Executive VP, Chief Creative Officer:
Joe Baratelli
SVP/ Chief Marketing Officer:
Tim Leake
SVP / Chief, Creative Development:
Jason Sperling
Associate Creative Director:
David Fredette
Associate Creative Director:
Ricardo Gurgel
SVP/ Chief Production Officer:
Gary Paticoff
Producer:
Matthew Magsaysay
VP / Account Director:
Rebecca Mendelson
Specialist, Digital Strategy:
Emily Puig
Senior Manager Digital Strategy:
Amanda Wybolt
VP Director of Art Production:
Jen Lamping
Associate Art Producer:
Weena De Vera
Animation:
Bo’s House of Visual Arts
Associate Motion Graphics Designer:
Alaine Caudle
Senior Editor/ Operations Manager:
Eddie Granado
Post Producer:
Josh Hamilton
Editor/ Audio Production Coordinator:
CJ Ballesteros
Animation:
Lobo
Executive Producer:
Luis Ribeiro
Director:
Mateus de Paula Santos
Art and Illustration Director:
Felipe Jornada
Animation Director:
Diogo Kalil
Director of Photography:
Lucas Barreto
Account Manager:
Su Constantine
Producer:
Aron Aguiar
Producer:
Larissa Zazula
Storyboard:
Fernanda Oliver
Character Animation:
Anderson Omori
Clean up/ Animation Assistant:
Julia Goes
Clean up/ Animation Assistant:
Lucas Gerosa
Clean up/ Animation Assistant:
Michel Venus
3D Animator:
Jannaina Bonacelli
3D Animator:
Marcio Nicolosi
3D Animator:
Raphael Vinicius
3D Animator:
Ronaldo Brito
Comp Coordinator:
Carlos Campos
Comp:
Bruno Ronzani
Comp:
Felipe Silva
Comp:
Rodrigo Silva
3D Coordinator/Render:
Leo Cadaval
3D Coordinator/Render:
Felipe Bauer
Post Production Coordinator:
Helena Jardim
Post Production Coordinator:
Rosângela Gomes
Post Production Coordinator:
Clara Morelli
Production Designer/ Stop Motion:
Fabiana Fukui
Production Designer/ Stop Motion:
Lee Peefer
Production Designer/ Stop Motion:
Michelle Chuang
Modeling:
Léo Rezende
Modeling:
Lucas Lira
Modeling:
Rodrigo Reis
Modeling:
Frederyco Martins
Rigging:
Felipe Bassi
Modeling Assistant:
Milton Dias
Simulation:
Cristiana Chaib
Original Music:
Mophonics
Creative Director:
Stephan Altman
Composer:
Roberto Murguia
Executive Producer:
Colette Huemer
Mix:
Lime Studios
Sound Designer:
Adam Primack
Mixer:
Adam Primack
Assistant Mixer:
Macey Estes
Executive Producer:
Susie Boyajan
Recording Engineer:
Georgia Phipps
Manager:
Peter Nagy
Casting:
The Voicecaster
English VO Talent:
Lin Gallagher
French VO Talent:
Isabelle Sitterle
Spanish VO Talent:
Robert Moutal
Illustrator:
Melanie Matthews
Illustrator:
Eric Nyquist
Illustrator:
Geo Law
Illustrator:
Alex Fine
Illustrator:
Laurene Boglio
Illustrator:
Arcade Studio

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