UNICEF launches #VaccinesWork campaign to encourage parents to vaccinate their children
UNICEF debuts film, illustrated animations and posters to emphasize the life-saving nature of vaccines
Apr 01, 2019
To urge more parents to vaccinate their children, UNICEF launched a #VaccinesWork digital, social, outdoor and print campaign. Created by ad agency RPA, the campaign, which features a 60-second animated film, “Dangers,” along with illustrated animations for social media posts and posters, was released during World Immunization Week, which runs every year from April 24 to 30. “Dangers” is based on the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. While we can’t prevent all the dangers that kids get themselves into, vaccination can help prevent the dangers that get into our kids.