A Stressed Out Commuter Imagines Life as a Unicorn in This Pension Fund Spot
Forsman & Bodenfors Brings Mythical Horses and Finance Together in Ad for Sweden's AMF
Oct 18, 2017
Unicorns are a perennially popular cultural motif, but they're not the first thing you'd associate with pensions. Nevertheless, Swedish pension fund brand AMF brings the two together in a new spot by Forsman & Bodenfors, in which a stressed-out bus commuter imagines life as a mythical horse.
In the film, he's running through a dreary list of tasks ("cancel the dentist ... clean the gutters ... change the tires on the car ... parent's evening") when he catches sight of a unicorn keychain attached to a little girl's school bag. He imagines the stress-free, bill-free life of a unicorn --running naked through babbling streams and bathing in fountains of pink lemonade. "Why are they so happy?" he wonders, and catches sight of a poster advertising AMF as a safe pension plan. "Is it because they have a great pension plan?"
The spot was directed by Bacon's Tomas Jonsgarden.