Subway Crushes a Unicorn and Rubik's Cube in Pre-Rolls That Are the Millennial Nightmare

Subway taps into millennials' worst nightmares in a new pre-roll campaign for its Taco Sub. To emphasize the cracking sound made when you bit into one of its nacho-filled sandwiches, the spots place the taco under a hydraulic press, side by side with other objects the target audience presumably couldn't bear to see crushed: a unicorn (seen here,) a smartphone and a Rubik's cube. The theme is "Good Cracks vs. Bad Cracks." The videos, by McCann Stockholm, are specially tailored for Youtube's skippable True View format. Alexander Crispin at Adamsky was the director.

Subway Crushes a Unicorn and Rubik's Cube in Pre-Rolls That Are the Millennial Nightmare

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