Branding agency Uniform thought of a sweet way to reward employees when it gets new Twitter followers.
A cuckoo clock equipped with Arduino monitors Twitter for new followers - everytime someone follows @uniformtweets, a complicated mechanism is triggered, which releases a gumball onto an employee's desk. New followers also get the link to the above film which explains the project, created out of the agency's ULAB research lab.
Web connected objects continue to pop up on our radars. Following Twineand Olly, this one is undoubtedly sweetest.