Unilever Pledges Sustainability With Sobering Deforestation Spot

Spot Featuring a Tree in the City Launches Ahead of U.N. Climate Change Conference

Published On
Aug 28, 2015

Editor's Pick

A new environmental commercial from Unilever hinges on a surprising fact: because of deforestation, a tree may be safer in the city than in the forest.

The spot, launching ahead of the U.N. Conference on Climate Change in Paris, features somber music and horrifying facts ("Every minute, 36 football fields of forest are destroyed") as it shows a tree trekking from the forest to a city, while crowds watch in awe as it moves. At the end, viewers are directed to a WWF and Unilever page to sign a pledge.

For every pledge, Unilever, parent company of brands including Magnum, Knorr, Sure and Dove, will protect a tree in one of the most threatened forest areas in the world, Brazil and Indonesia. By 2020, Unilever plans to source 100% of its agricultural raw materials sustainably and halve the environmental footprint of the making and use of its products.

The ad was created by David in Buenos Aires together with Ogilvy & Mather London, and was directed by Nico Perez Veiga of Primo.

Credits

Date
Aug 28, 2015
Brand:
Unilever
Client:
Unilever
Agency:
David The Agency - Buenos Aires
Agency:
Ogilvy & Mather
Executive Creative Director:
Joaquin Cubria
Executive Creative Director:
Ignacio Ferioli
Global Executive Creative Director:
Andr Laurentino
Creative Director:
Federico Plaza Montero
Creative Director:
Nicols Zarlenga
Creative Team:
Arthur Amorim Monteiro
Head of Global Production:
Veronica Beach
Executive Producer:
Brenda Morrison Fell
Business Affairs:
Karen Roche
Managing Partner:
Eva Rausch
Business Director:
Marine Lacoudre
Account Director:
Lucila Mengide
Account Director:
Gemma Thompson
Account Supervisor:
Gerard Duran
Account Executive:
Yanina Perez
Account Executive:
Sejal Jain
Planning Partner:
Jodi Shelley
Production Company:
Primo
Director:
Nico Perez Veiga
Executive Producer:
Gaby Carcova
Line Producer:
Sofia Ruival
Director, Photography:
Lol Crawley
U.K. Production Company:
Pulse Films
Executive Producer:
James Sorton
Line Producer:
Shirley OConnor
Line Producer:
Debbie Ninnis
Production Manager:
Ash Lockmun
Production Assistant:
India Bradshaw
1st Assistant Director:
Jez Oakley
Tree Designer:
MILLENIUM FX
Managing Director:
Rob Mayor
Sound Effects:
Karen Spencer
MEffects Tree SV:
Fiona Cazaly
MEffects Tree SV:
Charlie Bluett
Music Effects Performer:
Liam Cooke
Music Effects Performer:
Ben Cooke
Music Effects Technician:
Natalie Elner
Editorial Company:
Final Cut
Executive Producer:
Michelle Corney
Editor:
Ashley Kraemer
Assistant Editor:
Mike Radforth
Online:
The Mill
Producer:
Amy Cooper
Production Assistant:
Elena Pagliei
Colorist:
Mick Vincent
Online Lead:
David Wishart
Audio House:
Final Cut
Mixer:
Patch Rowland
Mix Assistant:
Fred Pearson
Composer:
Aquilo
Music Supervisor:
Big Sync Music

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