Unionen : The Mystery of the Lost Fish

Services of heroic proportions.

Published On
May 23, 2012

Editor's Pick

New spots from ANR BBDO and directed by Social Club's Lukas Hammar illustrate the confidence that civil servants get from being part of Swedish union Unionen. They apparently get so many services that it goes to their heads--as in, they start to think they're super heroes. But check out what happens when they're called on to demonstrate their powers. Cultural sidenote: in the spot featuring a seagull, in Swedish "big gull" apparently has a double meaning. It can refer to the bird, of course, but it also means "big mouth." So when Organizerman brings his gull to work, it looks like he's surely in for it.

Credits

Date
May 23, 2012
Brand:
Unionen
Client:
Unionen
Agency:
ANR BBDO
Director:
Lukas Hammar
Production Company:
Social Club
Producer:
Magnus Theorin
Director, Photography:
Fredrik Backar
3D Post and Online:
Swiss

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Project Type