UNIQLO : Innovation Project

Function meets fashion

Published On
Oct 20, 2011

Editor's Pick

Created by Japanese agency Tha, a new interactive website for Uniqlo's Innovation Project uses video and motion graphics to demonstrate the fashion retailer's latest range of functional clothing. Users can select from different styles, clicking on them to find out more about the product, its fabrics and functional benefits, as well as seeing it modeled on a virtual catwalk from a variety of different angles.