UNIQLO : NYC Voices

New York stories.

Published On
Aug 09, 2011

Editor's Pick

Uniqlo pays homage to New York City with NYC Voices, a digital collage of influential New Yorkers launched to promote the grand opening of the brand's new global flagship store on Manhattan's Fifth Avenue.

It includes profiles of hip NY types such as Josh Rubin, founder of Cool Hunting, Tumblr founder David Karp and digital producer and blogger Yoshi. The profiles include a personal story video, Q&As, nuggets of information such as favorite New York spots and links to their social network profiles.

Overseen by Todd Waterbury, the ex W+K creative recently appointed to oversee North American creative for Uniqlo, the site was developed by Japanese studio Projector, the force behind award-winning work for Uniqlo such as Uniqlock.