Visa Pits Peace-Loving Nobel Laureates Against Each Other in World Cup Spot
Spot Shows Football's Power to Unite
Jun 12, 2014
Visa -- which has already shown you how anyone can be a soccer fan -- goes one step further with a new World Cup spot. "United in Rivalry" brings together the world's most peaceful people, Nobel Peace Prize Laureates, and shows how even they can't help getting a bit fired up when it comes to supporting their teams for the Cup.
The spot features Oscar Arias (Costa Rica, 1987 winner), Leymah Gbowee (Liberia, 2011 winner), Sir Bob Geldof (Ireland, 2006 nominee), David Trimble (Northern Ireland, 1998 winner) and Lech Walesa (Poland, 1983 winner).