A Mini Captain America Rules the Playground in This Fun Spot From Target

Ad Promotes Superhero Costumes Ahead of 'Captain America: Civil War'

Published On
Apr 28, 2016

Editor's Pick

Target is promoting its super hero gear for Marvel's upcoming "Captain America: Civil War" with a colorful, fun spot featuring a cute mini Captain America in a futuristic school playground.

The spot, by 72andSunny, follows a group of friends suited up as different superheroes -- Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man -- in a game of tag. In a nice touch, the elusive Iron Man is finally revealed to be a little girl, as the masks are ripped off and it's back to the (Target-themed) school after recess. Augustus Punch at the appropriately named Superprime Films directed.


Apr 28, 2016
Brand :
Client :
Agency :
Chief Executive Officer :
Brian Cornell
Chief Marketing Officer :
Jeff Jones
Chief Creative Officer :
Todd Waterbury
Creative Vice President :
Scott Swartz
Group Associate Creative Director :
Scott Swartz
Director, Brand Category Marketing :
Gaye Dean
Senior Specialist of Brand Category Marketing :
Erin Purdy
Media Strategy :
Ashleigh Peltier
Broadcast Producer :
Abby Ruben
Founder, Chief Creative Officer :
John Boiler
Partner, Executive Creative Director :
Bryan Rowles
Group Creative Director :
Sara Rose
Creative Director :
Garrett Jones
Writer :
Peter Hughes
Designer :
Andy Lam
Executive Producer :
Danielle Tarris
Film Producer :
Katie McCain
Group Brand Director :
Judson Whigham
Brand Director :
Danielle Gard
Brand Manager :
Camille Yaptinchay
Brand Coordinator :
Joslyn Summerset
Co-Lead of Strategy/Group Strategy Director :
Kelly Schoeffel
Director, Strategy :
Maria Galleriu
Senior Strategist :
Katherine Zeng
Business Affairs Director :
Alex Lebosq
Business Affairs Manager :
Hector Olguin
Production Company :
Director :
Augustus Punch
Director, Photography :
Edu Grau
Production Designer :
Tino Schaedler
Costume Designer :
Liz Boates
Line Producer :
Betsy Blakemore
Executive Producer :
Roger Zorovich
Executive Producer :
Rebecca Skinner
Editorial Company :
Editor :
Shane Reid
Editorial Producer :
Michael Miller
Editorial Assistant :
Zaldy Lopez
Executive Producer :
Carol Lynn Weaver
Visual Effects :
Method Studios
Visual Effects Supervisor :
Benjamin Walsh
Compositing Supervisor :
Ian Holland
CG Supervisor :
Nate Shaw
Senior Producer :
Pip Malone
Executive Producer :
Stephanie Gilgar
Color :
Company 3
Colorist :
Stefan Sonnenfeld
Mix Company :
Mixer :
John Bolen
Artist :
Charles Bradley
Track Title :
Ain't It a Sin

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