A Mini Captain America Rules the Playground in This Fun Spot From Target
Ad Promotes Superhero Costumes Ahead of 'Captain America: Civil War'
By
Alexandra Jardine
Published On
Apr 28, 2016
Editor's Pick
Target is promoting its super hero gear for Marvel's upcoming "Captain America: Civil War" with a colorful, fun spot featuring a cute mini Captain America in a futuristic school playground.
The spot, by 72andSunny, follows a group of friends suited up as different superheroes -- Black Panther, Falcon, War Machine, Spider-Man, Winter Soldier, Black Widow, Captain America and Iron Man -- in a game of tag. In a nice touch, the elusive Iron Man is finally revealed to be a little girl, as the masks are ripped off and it's back to the (Target-themed) school after recess. Augustus Punch at the appropriately named Superprime Films directed.
Credits
- Date
- Apr 28, 2016
- Brand :
- Target
- Client :
- Target
- Agency :
- 72andSunny
- Chief Executive Officer :
- Brian Cornell
- Chief Marketing Officer :
- Jeff Jones
- Chief Creative Officer :
- Todd Waterbury
- Creative Vice President :
- Scott Swartz
- Group Associate Creative Director :
- Scott Swartz
- Director, Brand Category Marketing :
- Gaye Dean
- Senior Specialist of Brand Category Marketing :
- Erin Purdy
- Media Strategy :
- Ashleigh Peltier
- Broadcast Producer :
- Abby Ruben
- Founder, Chief Creative Officer :
- John Boiler
- Partner, Executive Creative Director :
- Bryan Rowles
- Group Creative Director :
- Sara Rose
- Creative Director :
- Garrett Jones
- Writer :
- Peter Hughes
- Designer :
- Andy Lam
- Executive Producer :
- Danielle Tarris
- Film Producer :
- Katie McCain
- Group Brand Director :
- Judson Whigham
- Brand Director :
- Danielle Gard
- Brand Manager :
- Camille Yaptinchay
- Brand Coordinator :
- Joslyn Summerset
- Co-Lead of Strategy/Group Strategy Director :
- Kelly Schoeffel
- Director, Strategy :
- Maria Galleriu
- Senior Strategist :
- Katherine Zeng
- Business Affairs Director :
- Alex Lebosq
- Business Affairs Manager :
- Hector Olguin
- Production Company :
- Superprime
- Director :
- Augustus Punch
- Director, Photography :
- Edu Grau
- Production Designer :
- Tino Schaedler
- Costume Designer :
- Liz Boates
- Line Producer :
- Betsy Blakemore
- Executive Producer :
- Roger Zorovich
- Executive Producer :
- Rebecca Skinner
- Editorial Company :
- Exile
- Editor :
- Shane Reid
- Editorial Producer :
- Michael Miller
- Editorial Assistant :
- Zaldy Lopez
- Executive Producer :
- Carol Lynn Weaver
- Visual Effects :
- Method Studios
- Visual Effects Supervisor :
- Benjamin Walsh
- Compositing Supervisor :
- Ian Holland
- CG Supervisor :
- Nate Shaw
- Senior Producer :
- Pip Malone
- Executive Producer :
- Stephanie Gilgar
- Color :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Mix Company :
- Formosa
- Mixer :
- John Bolen
- Artist :
- Charles Bradley
- Track Title :
- Ain't It a Sin
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