You Won't Foresee the Twist in United Healthcare's High School Love Story

Leo Burnett Chicago's Funny Campaign Uses Actual Medical Codes

Published On
Oct 08, 2015

Editor's Pick

This spot for UnitedHealthcare grabs your attention early on with the tale of a lovesick teenager who's making puppy dog eyes at a girl at school who barely notices him. Set to the classic Sam Cooke song "Wonderful World," it has the two star-crossed lovers finally coming together when they're chosen as lab partners. Only, there's a twist in the tale as the girl of his dreams finally turns to face him.

MJZ's Craig Gillespie directed the spot for Leo Burnett Chicago, in conjuction with Hispanic agency Lapiz. A previous spot in the same campaign involved a couple who get over-excited trying to recreate a classic scene from Dirty Dancing. Both use actual medical codes from the healthcare insurance world. The new spot launches just in time for the the U.S.'s open enrollment period, in which people select their insurance plans.

Credits

Date
Oct 08, 2015
Agency:
Leo Burnett-Chicago
Brand:
UnitedHealthcare
Client:
UnitedHealthcare
Agency:
Lapiz
Executive Creative Director:
Jeanie Caggiano
Senior Vice President, Creative Director:
Vince Cook
Senior Vice President, Creative Director:
Colin Selikow
Associate Creative Director:
Alan Shen
Associate Creative Director:
Chris Walker
Creatives:
Maria Bernal
Associate Creative Director:
Jorge Pomareda
Senior Vice President/Executive Producer:
Mary Cheney
Vice President, Executive Producer:
Matt Blitz
Executive Vice President, Account Director:
Leslie Meredith
Senior Vice President, Account Director:
Rich Pieczynski
Account Director:
Colleen Raleigh
Account Manager:
Sarah Smith
Vice President, Account Director, Lapiz:
Ernesto Adduci
Account Supervision:
Daniela Barcelo
Executive Vice President, Planning Director:
Denise Fedewa
Vice President, Strategy Director:
Sue Broverman
Strategist:
Andra Mocanu
Legal:
Carla Michelotti
Legal:
Barbara Dent
Legal:
Michael Sirota
Clearance:
Tracy Scimeca
Creative Resource Manager:
Kevin Brown
Creative Resource Manager:
Julie Ptasinski
Director, Celebrity Services:
Peggy Walter
Music Supervisor:
Chris Clark
Music Producer:
Alec Stern
Production Company:
MJZ
Director:
Craig Gillespie
Visual Effects/SPX:
Radar Studios
Music Company:
The Elements
Editorial:
Whitehouse Post
Editor:
Carlos Lowenstein
Director, Photography:
Masanobu Takayanagi

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Project Type