Developing CU's 2019 donor impact report

Storytelling with impact

Published On
Jan 22, 2020

Description

CU came to us wanting to tell multimedia-rich stories of how donors in 2019 made a major impact on the world. They had the design file, we had the custom dev skills to really bring it to life.

In order to tell these impactful stories, we developed new ways of overlaying media – like playing audio, text, videos, and slideshows seamlessly.

VIEW: https://giving.cu.edu/annual-reports/2019/

The landing page opens with a unique animated graphic composition. The animation is triggered by scroll position (much like parallax), and is fluidly responsive and mobile-friendly.

To navigate between story pages (one for each of the four areas of impact), we developed an interactive, horizontal accordion element. Each element is hover- and touch-friendly for all devices.

Interactive controls and behaviors assist with navigation, accessibility, and enable a common-sense user experience. Progressive image loading and bandwidth-mindful asset loading techniques keep interactions smooth.

A remote API-driven CMS approach to content management allows content creators to author and easily modify the four stories that make up the primary experience of the site. Content authors are free to create any number of slides for a story, choosing from an array of visual layouts and experiences for each slide. Slides can accommodate text, photography, full-screen background images and video, foreground content video, background audio spanning multiple slides, and content audio such as speech with visible text citation display.

Users spent an average of 3:33 on the stories this year vs. 2:12 on stories from 2018 – more than a minute longer more per story. A great increase in engagement!

CO1

CO2

CO3

Credits

Date
Jan 22, 2020
Agency :
VOLTAGE
Client :
University of Colorado Boulder
Developer :
Kelly McCormack

Need a credit fix? Contact the Creativity Editors

Industry
Project Type