Ponder life's mysteries all you want (but keep on living), says this med tech ad

Ad for KardiaBand represents thoughtful departure for agency Erich&Kallman

Published On
May 23, 2018

Editor's Pick

Ever find yourself asking, "What's the point of it all?" It's a question that might come up all too frequently in our increasingly over-scheduled days, with information coming from anywhere and everywhere. It's also the thought that drives a sole man as he jogs quietly across peaceful landscapes, going from seashore to woodsy terrain. "Maybe there's a reason you're here. Maybe there isn't. Maybe you'll fall in love. Maybe you won't," a voiceover ponders poetically as the man passes through majestic scenes of Mother Nature. "Maybe you'll find meaning or purpose or calling. Maybe you'll spend the whole time in search of it....All we truly want to know is we'll be able to wake up tomorrow and try again."

The contemplative tableau is actually an ad for a medical device, of all things. Created out of San Francisco-based Erich & Kallman, it promotes KardiaBand, the first FDA-cleared mobile EKG designed to detect the heart condition AFib, a leading cause of stroke. Created out of health tech company AliveCor, it also integrates with the Apple Watch.

Apple reportedly has been looking into developing its own EKG for the watch. The spot, running on national broadcast, aims to raise AliveCor's profile among investors--and likely Apple as well.

The ad, titled "The Unknown," is a surprising departure of sorts for San Francisco-based Erich & Kallman, which has become known for quirky comedy for the likes of General Mills, Chick-fil-A and Astral Tequila.


May 23, 2018
Brand :
Agency :
Erich & Kallman

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