Anyone Can Be a World Cup Fan, Says Visa in Latest FIFA Film
Jun 06, 2014
Visa's third World Cup film comes from Brazil via AlmapBBDO and, using the brand's tagline "Wherever you want to be," is themed around the idea that at World Cup time, all kinds of people become soccer fans. From rugby fans to physicists, contortionists, clowns, fishermans and actors, a diverse range of folk are featured getting caught up in the drama of the World Cup in Brazil. (The montage of fans seems to be something of a theme in this year's crop of World Cup ads: see Coca-Cola's Signs). The ad was filmed in Brazil, and produced by Stink Sao Paolo.