A suave, tuxedo-clad Justin Bieber appears in T-Mobile's Super Bowl ad this year, solemnly introducing the different "moves" of touchdown celebration dances.

The spot, featuring cameos from New England Patriot Rob Gronkowski and NFL 6-Time Pro Bowler Terrell Owens, calls attention to the fact that celebrations shouldn't be limited, and neither should data plans. Starting today, fans are encouraged to submit their best touchdown dances on Twitter, Facebook and Instagram tagging #UnlimitedMoves for a chance to be selected as one of the best by Bieber on Mon., Feb. 6; the star will retweet his favorites.

The ad is by Publicis Seattle and will run in the first quarter of the Sunday's game on Fox.