Honda : This Unpredictable Life
Honda screen hops for the launch of the Jazz
Editor's Pick
W+K London launches the Honda Jazz with a big TV production number and an iPhone app that allows viewers to interact with the spot.
The spot, This Unpredictable Life, was created by W+K and Nexus, the production team behind the award-winning Grrr ad. As with Grrr, the spot is voiced by Garrison Keillor.
The app allows users to "catch" characters from the TV spot by swiping at them with their phone, and allows them to interact with caught characters, for example, singing into the phone's microphone to make the monkey character dance.
The agency calls it the first use of "screen-hopping," which uses audio recognition technology to sync the app with the spot's soundtrack.
The spot will air on TV as of February 1 and will also appear, with the app demo on Honda's YouTube channel.
Credits
- Date
- Jan 31, 2011
- Brand :
- Honda
- Client :
- Honda
- Agency :
- Wieden & Kennedy-London
- Creative Director :
- Sam Heath
- Creative Director :
- Chris Groom
- Art Director :
- Chris Groom
- Copywriter :
- Sam Heath
- TV Producer :
- James Guy
- Production Company :
- Nexus
- Director :
- Smith & Foulkes
- Producer :
- Tracey Cooper
- Production Manager :
- Jo Bierton
- Post Facility :
- Time Based Arts
- Lead Flame Artist :
- Mike Skrgatic
- Lead Flame Artist :
- Sheldon Gardener
- Sound Facility :
- Wave Studios
- Sound Engineer :
- Aaron Reynolds
- Sound Designer :
- Aaron Reynolds
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