The Times Sponsors Branded Short Film Series Celebrating Its Culture

Grey London Collaborates With Editorial and Filmmakers on Project

Published On
Jun 03, 2014

Editor's Pick

The UK's Times and Sunday Times has created a series of short films, to be shown on a branded website, to "celebrate the historical and cultural impact of the titles." The Unquiet Film Series, which launches today, is a collaboration between the Murdoch-owned newspapers' archive, editorial and marketing teams, advertising agency Grey London and production company Betsy Works, led by creative director on Phil Lind, a former head of 4Creative and ITV Creative.

The first four films to be released include "Power of Words", by filmmaker Liz Unna, which takes us into the homes of Times writers Caitlin Moran, Ben Macintyre and Matthew Parris showing viewers the spaces they write in, and "Question Everything", by Will Clark which takes a look at investigative journalism into Lance Armstrong's doping revelations and Andrew Wakefield's fraudulent MMR claims. "Times New Roman," from identity designer and filmmaker Steven Qua, takes a look at fonts, while "Photojournalism, " from director Simon George, takes a look at the The Sunday Times' photojournalism tradition.

In a statement, Lind commented: "Some of the best independent directors were given unique access to The Times and The Sunday Times and an open brief to try and capture the essence of the titles in film. The results are as varied in scope and style as they are in time and geography, but when you put them together as a series, a common theme emerges -- " a drive to tell stories with substance."