UN's 'Bodyright' campaign is aimed at ending online abuse

The organization is urging lawmakers to protect images of women on the internet

Published On
Dec 02, 2021

Editor's Pick

Not all online experiences are equal. Women in particular often face online harassment and abuse, turning the internet into a place of vitriol and fear. This week, the United Nations Population Fund is launching "bodyright," a campaign aimed at ending online abuse by protecting peoples' images from exploitation. 

The campaign was produced by Edelman and is centered around the "bodyright" symbol, which UNFPA calls a "new 'copyright' for human bodies."

UNFPA is urging people to share images and stories with the symbol as a way to protest the non-consensual use of peoples' images online and urge policymakers to help protect peoples' images online, similar to how business assets are protected through copyright laws.

The organization also teamed up with award-winning poet Rakaya Fetuga, who has authored and performed original work on the impact of online violence and harassment. 

“Relentless, borderless, and often anonymous–the online world is the new frontier for gender-based violence,” said UNFPA Executive Director Dr. Natalia Kanem in a press release. “It’s time for technology companies and policymakers to take digital violence seriously. Right now, corporate logos and copyrighted IP receive greater protection online than we do as human beings.”

According to the Economist Intelligence Unit, 85% of women with access to the internet reported witnessing online violence against other women, and 38% experienced it personally.

The launch coincides with the 16 days of Activism against Gender-based Violence, an annual campaign from the UN which runs from Nov. 25 (the International Day for the Elimination of Violence against Women) to Dec. 10 (Human Rights Day).

The campaign features two spokespeople: Olimpia Coral Melo Cruz, a survivor of revenge porn named to Time’s 100 Most Influential People of 2021, and Kanem, UNFPA’s executive director.

The UNFPA also launched a website, “The Virtual is Real,” as part of the 16 Days of Activism, featuring testimonies from victims and survivors of online harassment. 


Dec 02, 2021
Client :
United Nations Population Fund
Agency :
Co-CCO :
Stefan Ronge
Co-CCO :
Mattias Ronge
Jamie Cordwell
Creative Director :
Esin Cittone
Head of Production :
Lucie Hackman
Producer :
Joshua Lipworth
Senior Vice President :
Lauren Gray
Account Director :
Frederica Saunders
Senior Account Manager :
Jodie Palmer
Strategy Director :
Karin Robinson
Senior Media Executive :
Sarah Teitelman
Account Executive :
Max Tyson
Project Director :
Emma Zadravetz
Project Director :
Joey Jameson
Production Company :
Friends Electric
Director :
Geoff Parsons
Director :
Yvette Paxinos
Executive Producer :
Barney Richard
Producer :
Denise Flavell
Producer :
Giles Nathan
Brendan Mcginty
Edit :
Final Cut
Editor :
Claire McGonigal
Grade :
ETC Colour
Colorist :
Megan Lee
Graphic Designer & Motion Artist :
Yvette Paxinos
Graphic Designer & Motion Artist :
Geoff Parsons
Graphic Designer & Motion Artist :
Bradley Franklin
Sound :
Head of Production :
Martin Critchley
Sound Supervisor :
Mark Hellaby
Sound Design :
Ellis McGourlay
Music Supervision :
Twenty Below Music
Music :
‘Nowhere’ - Star.One
Music Supervisor :
Emily Pritchard

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