The Deaf Dancer in This Cool Music Video PSA Is Actually Signing the Lyrics
Video by French Deafness Charity La Parole aux Sourds Highlights the Importance of Sign Language
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French non-profit La Parole aux Sourds ("A Microphone for the Deaf") draws attention to the importance of sign language with "Unsilenced," a music video featuring what it claims is the first original song sung entirely through sign language and dance.
Created by BETC Paris, the black and white film stars dancer Billy Read performing a dance in an urban landscape to music by electro-pop act Haute, accompanied by some surreal VFX. But there's more to it than that. On first viewing, it appears to be simply a cool music video for an instrumental song, but it's only when viewers get to the end of the film that they discover the dancer they've been watching is actually deaf and that he's been signing the lyrics the whole time. Viewers are then invited to visit unsilenced.fr, where an interactive digital experience reveals the lyrics hidden in his movements.
The film was directed by Alban Coret from Insurrection Films -- aproduction company behind music videos for Drake, Alt-J and Travis Scott. Coret says in a statement: "The film is meant to be surreal. We wanted to show how strange it is when nobody speaks your language."
Credits
- Date
- Mar 07, 2018
- Client:
- La Parole aux Sourds
- Client:
- La Parole aux Sourds
- Agency:
- BETC-Paris
- Organization Management:
- Gabrielle Portnoï
- Organization Management:
- Deborah Portnoï
- Agency Management:
- David Martin Angelus
- Agency Management:
- Charlotte Bals
- Agency Management:
- Stphane Xiberras
- Chief Creative Officer:
- David Martin Angelus
- Creative Director:
- Erika Reyes
- Art Director:
- Remi Lascault
- AD Assistant:
- Aline Aflalo
- Music Creative Director:
- Christophe Caurret
- Traffic Director:
- Kemi Zinsou
- Copywriter Assistant:
- Kevin Fines
- Copywriter:
- Nick Bakshi
- Original Soundtrack:
- Haute
- Music Producer:
- Florine Perrault
- Music Art Director:
- Alexandre Many
- Sound Production:
- Green United Music
- Post Producer Visual Effects:
- Julie Lagadec
- Producer Visual Effects:
- Guillaume Marien
- Post Production and Visual Effects:
- Mathematic
- Editor:
- Hugo Lemant
- Director:
- Alban Coret
- Producer:
- Theo Gall
- Producer:
- Arno Moria
- Production Company:
- Insurrection
- Dancer:
- Billy Read
- Choreographer:
- Ariel Fung
- Agency Management:
- Maxime Huyghe
- Project Director:
- Arthur Guillaume
- Technical Lead:
- Alexis Galbourdin
- UI Designer:
- Coralie Castot
- Development:
- Florent Biffi
- Production Assistant:
- Damien Mortini
- Production Assistant:
- Nicolas Rollet
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