Air France Passengers Can Bag an Upgrade by Playing a Mobile Game

Airline Invites People to Play 'Cloud Slicer' at Departure Gates in Asia

Published On
Jan 21, 2015

Editor's Pick

Just what do you have to do to get an upgrade these days? With Air France in Asia, you just have to be good at mobile games.

The airline is promoting its new business-class cabins in Asia with a specially-created game that lets passengers score an upgrade as they wait at the boarding gates. As an initial trial, agency Fred & Farid Shanghai invited passengers at the boarding gates of Singapore's Changi Airport and Kansai Airport, near Osaka in Japan, to play the game Cloud Slicer, against each other during their 15-minute wait before boarding. Top scorers were upgraded to the new business cabin, while the runners-up won seats in premium economy.

Starting Jan.19, the competition was extended to a regional level. All Air France passengers flying from China, Hong Kong, Singapore, Indonesia or Japan can now compete against each other, and the best scorers of the month in each country will have the chance to be upgraded on their next flight to Paris.

Credits

Date
Jan 21, 2015
Agency:
Fred & Farid-Shanghai
Brand:
Air France
Client:
Air France
Chief Creative Officer:
Fred and Farid
Creative Director:
Gregoire Chalopin
Copywriter:
Adrien Goris
Copywriter:
Jean-Baptiste Le Divelec
Copywriter:
Joseph Davies
Art Director:
Pierrick Jegou
Art Director:
Nicolas Liberman
Art Director:
Zhang Ying
Art Director:
Jihjan Lee
Art Director:
Anna Liu
Brand Development Supervisor:
Antoine Peigner
Brand Development Supervisor:
Sandy Poon
Agency Producer:
Louise Battus
Digital Producer:
Benoit Petrus
Digital Producer:
Boris Leconte
Director:
Giovanni Fantoni Modena
Production:
Hurrah!
Producer:
James Rotherham
Producer:
Bellinda McCulloch
Digital Production:
Mediasia Interactive
Game Developer:
Nicolas Liatti
Music:
Benzene
Post Production:
Killdeath
Post Producer:
Yael Eligoulachvili
Media:
Julien Leveque
Media:
Lauren Godet
Media:
Liao Liang
Media:
Yan Zhang

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Project Type