Stylish Khakis Could Get You a Flight Upgrade, Says Dockers
Biscuit's Clay Weiner Directs Latest Light-Hearted Ads for FCB West
Dockers continues its "Always On" campaign, in which the brand's khakis inspire confidence in men, with a couple of new light-hearted spots showing how they could get you a flight upgrade or make you popular in the office.
In one of the latest ads by FCB West, directed by Biscuit's Clay Weiner, a guy is standing in line at the airport check-in when a crisis occurs: an old lady's pet pomeranian escapes and looks about to be run over by a luggage cart. Our hero dives in to save the pooch (his Smart 360 Flex Khaki Dockers providing the appropriate flexibility) and gains himself a first class boarding pass.
Another spot shows an office worker not only getting to work on time, but getting free donuts for all his colleagues, after a donut delivery guy gives him a ride on the back of his bike.
The ads are running on TV and digital.