Nike : Uptempo, Flight, Force

What kind of baller are you? Recognizing that basketball players come in three distinct styles, Nike tapped agency AKQA to roll out an interactive campaign centered on the sneaker giant's three main b-ball product lines: Force, Flight and Uptempo. "The Force players are those who reign over the paint, the Flight players are those who defy gravity and the Uptempo players are those who dictate the pace," explains AKQA global creative director Rei Inamoto. "Through Nike players like Kobe Bryant, Vince Carter and Elton Brand, the campaign informs consumers about these Three Laws of Basketball."